MIO Group merges HMG, HMG LATAM, and MIO Consulting into a single company
The merger by absorption brings together four companies under Media Investment Optimization, S.A., strengthening the operating model that the group already provides under the MIO One brand
MIO Group announces a merger by absorption through which Media Investment Optimization, S.A. (the group’s parent company) is integrating HMG (formerly Hello Media Group), HMG Latam, and MIO Consulting into a single corporate structure. The transaction, which was approved at a shareholders’ meeting and is currently underway, consolidates under a single entity the services that the group had already been providing in a coordinated manner through its brand, MIO One, thereby strengthening its positioning: “Talent and technology for brands.”
A simpler structure for a more integrated service
In recent years, teams from the four companies have worked together on client projects, sharing methodologies, technology, and operating models. The merger reflects an existing reality: the service was already functioning as a single integrated system, and now it is being consolidated at the corporate level as well.
The main benefit goes directly to the customer. Consolidation means a single contractual partner, a single invoice, clearer and more consistent reporting, and greater agility by eliminating the friction caused by dealing with multiple companies simultaneously. What previously required coordination between entities now flows as a single system, with greater speed and less administrative burden.
A solid financial foundation, powered by AI
The integration comes at a time when the group’s financial indicators are improving. In fiscal year 2025, the group achieved recurring EBITDA of 2.5 million euros, compared to 1.5 million in 2024. The net financial debt-to-recurring EBITDA ratio improved from 7.6 to 4.2, reflecting more efficient management and the consolidation of the operating model initiated that same year.
A significant part of this evolution stems from the group’s cross-functional commitment to artificial intelligence as a driver of efficiency and differentiation. By 2025, AI had moved beyond the experimental stage to become an integral part of day-to-day operations, from content production to media activation and advanced analytics. SuperReal, the company specializing in generative AI applied to marketing that joined the group in 2023, serves as the technological backbone of this strategy and has experienced very significant growth over the past fiscal year, leading transformation projects for major clients.
A Message from the CEO
“This merger is a logical next step in line with what we already do every day: working with integrated teams, shared technology, and a unified business vision. We’re streamlining our structure to gain speed, clarity, and the ability to execute. At MIO One, we bring together talent and technology for brands with a very specific goal: to help our clients make better decisions and see measurable results.”
— Álvaro Cabrera Martín, CEO of MIO One
The process will be completed over the course of the summer of 2026, once the relevant registration procedures have been finalized.
About MIO One
MIO One is the MIO Group’s brand under which Media Investment Optimization, S.A. operates, bringing together strategy, data, technology, media, and marketing services under a single operating model. It operates in Spain and Latin America with a multidisciplinary team focused on delivering measurable results for its clients.
