MIO Group unveils its new purpose and renews its brand identity

  • The creative proposal reflects the company’s evolution towards an integrated model that unites talent and technology to maximize growth and enhance the value of people and companies.
  • The Firma team, the consulting firm specializing in brand creation and construction, creativity and digital production of the Group, has developed the project

Madrid, December 14, 2023. MIO Group, the strategic consulting firm with an integrated offer of marketing and digital transformation services, has presented its new corporate purpose, which reflects the company’s commitment to unite talent and technology as catalysts for change, thus driving the growth of people and companies.

As part of this new positioning strategy, MIO Group has updated its corporate image. This new visual identity seeks to reinforce the Group’s evolution and its growth, based on the search for synergies among its member companies and the acquisition of new firms that enable it to expand its capabilities.

In this way, the new image will establish a design base that will be applied to the various brands that are part of the MIO Group’s ecosystem, in line with its strategy of integration and differentiation. The Group currently comprises 9 companies (Mio Consulting, Datarmony, SuperReal, Firma, Voilà, Zond, HMG, HRadio and Dendary), which transfer to it the ability to merge strategy and operations in a single proposal, integrating Strategy (Technology and Data), Creation (Brand and Content) and Activation (Awareness and Performance) services.

MIO Group’s new corporate identity has been developed by Firma, its consulting firm specialized in brand creation and construction, creativity and digital production. The new logo reinforces the name ‘MIO’ through a strong and iconic typography inspired by the company’s technological DNA. The creative proposal has transformed the vowels ‘I’ and ‘O’ into the numbers ‘1’ and ‘0’, evoking the binary language. Accompanying ‘MIO’, the word ‘group’ is presented as an element in exponential format.

Along with the rebranding of the logo, the strategic consulting firm has renewed its global image with a new graphic system, a new website and a redesign of its social networks, enhancing its digital presence.

Yago Arbeloa, President of MIO Group, said that “this positioning is another step forward in our differentiation strategy and opens a new stage for the company, consolidating our growth in talent and technology to meet the current and future challenges of our customers. We believe in the power of integration to generate value and anticipate the future”.

This new positioning reinforces the positive evolution of MIO Group’s commercial activity and its offer of value-added services for its customers. The Group, which is listed on BME Growth, improved its gross margin in the first half of this year, which reached €11 million from January to June, up 23.62% from the €8.9 million reported in 2022. As a result, gross margin for the first half of the year accounted for 31% of net sales, up 5.5 percentage points from 25.4% in 2022.

  • brand
  • Group
  • identity
  • image
December 14, 2023

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