The firm will be responsible for taking its business intelligence services to the next level by defining the vision for projects and aligning the multidisciplinary teams across the Group’s brand ecosystem to offer its clients a comprehensive solution that drives their growth and transformation
MIO One combines technology and creativity to ensure the integrated development of marketing initiatives that optimize the sales cycle, operations, and investment, and increase the effectiveness of campaigns
Antonio Requejo, who until now has served as CEO of MIO Consulting, will take the helm of the new firm
The new brand, through which the Group will take its business intelligence services to the next level, will be responsible for defining the vision and coordinating the multidisciplinary teams within the Group’s brand ecosystem. Its goal is to offer MIO Group’s clients a comprehensive solution that drives the growth and transformation of their businesses.
MIO One will combine technology and creativity to develop a strategy that enables the coordinated execution of market launch plans, the optimization of the sales cycle, operations, and investment, and the enhancement of the effectiveness of its clients’ marketing and advertising campaigns. Based on this comprehensive approach, the strategic consulting firm will transform data into insights, using tools such as artificial intelligence, with the goal of generating long-term value for brands.
Thus, MIO One takes on the role of the Group’s service integrator, as it will manage teams composed of specialists in various disciplines to offer an integrated solution encompassing Strategy (Technology and Data), Creation (Brand and Content), and Activation (Awareness and Performance) services, based on the objectives and needs of each project.
Antonio Requejo, currently CEO of MIO Consulting, will take the helm at MIO One. “With MIO One, we aim to become a global strategic partner that understands its clients’ challenges and supports them on their path to success. To that end, we offer them comprehensive solutions with a wide range of integrated services capable of generating added value,” he notes.
New Purpose and Identity
The creation of MIO One is part of the MIO Group’s transformation process and reflects the company’s commitment to bringing together talent and technology as catalysts for change, thereby driving the growth of both individuals and companies.
As part of its new positioning strategy, the Group also recently unveiled its corporate image. The new visual identity reinforces the evolution of MIO Group, as well as its growth, which is based on seeking synergies among its member companies and acquiring new firms that allow it to expand its capabilities. This new design framework has also been applied to the MIO One brand identity, which will retain the bold and iconic typography inspired by the Group’s technological DNA.
MIO One thus integrates naturally into the Group’s brand ecosystem, which includes HMG, Voilà Media, HRadio, Zond, Dendary, Datarmony, Firma, and SuperReal.
