MioGroup continues its expansion plan with the acquisition of Datarmony
- This acquisition enables the group to continue its strategy of expanding its portfolio of highly specialized services.
- Datarmony, led by Enric Quintero, specializes in providing advanced data scientist and data engineer services, thereby complementing the capabilities and technologies already available at MioGroup.
- Earlier this year, the group announced its best results ever, with revenue of €62.6 million, up 37% from the previous fiscal year.
MioGroup, a strategic consulting firm specializing in marketing services and digital transformation, has announced the acquisition of a 51% stake in Datarmony, with an option to purchase 100% of the company, a company specializing in developing data analytics solutions based on artificial intelligence and machine learning, helping clients train their teams and equip them with cutting-edge tools, support, and innovation. With this acquisition, the group strengthens and complements its robust value proposition in data services, where it already offers advanced measurement and analytics, business intelligence and customer insights, CRM, and CDP, among other services.
Yago Arbeloa, President of MioGroup, highlighted the importance of this transaction due to “its strategic role in the company’s service portfolio, as it allows us to add value across the board to our teams and clients, enabling us to go one step further and lead in innovation.”
Datarmony is a data consulting firm specializing in machine learning and building teams for this purpose. Founded in Barcelona, it has a staff of 20 employees with extensive experience in data science, data engineering, and data coaching. It currently helps leading companies in the fashion, tourism, and consumer goods sectors by leveraging their data through artificial intelligence and providing the talent needed to lead that process, resulting in significant improvements in their business results.
Enric Quintero, founder and CEO of Datarmony, is a renowned professional in this field who has worked for major clients in the energy, travel, banking, insurance, and e-commerce sectors, among others. As the founder of Metriplica, he has extensive experience leading analytics strategies at both domestic and international companies. He holds a degree in Statistical Science and Techniques with a specialization in data mining and has more than 20 years of experience in information technology. For Enric: “To explain MioGroup’s inorganic growth simply by citing the right timing—excess liquidity and lower-cost financing—is to fall far short of reality. Over the past 9 years, the group has been acquiring companies with a single goal: to provide greater quality and expertise to its clients, without losing the personal touch and human element that have been present from the very beginning. This is precisely what attracted us to MioGroup, in addition to understanding that, together with the group’s other data-driven companies (MIO Consulting, Artyco, and now Datarmony), we will become a leading player in the field of metrics, combining our focus on machine learning and team building with specialists in performance marketing and data strategy.”
With this transaction, the group takes another step forward in its growth plan following recent acquisitions, such as Artyco and Dendary, just over six months after listing on the BME Growth stock market. As evidence of this plan’s success, the company announced last February that it had closed out 2021 with revenue of 62.6 million euros—the best results in its history, representing a 37% increase over the previous fiscal year. In addition, recurring EBITDA increased by 123% compared to fiscal year 2020, rising from 1.3 million euros in 2020 to 2.8 million euros in 2021.
