MioGroup, a strategic consulting firm specializing in marketing and digital transformation services, has reported its results for the first half of 2022, which show record revenue of 35 million euros—a 14% increase over the first half of the previous fiscal year. This growth—both organic and inorganic—is driven by the business contributed by the most recently acquired companies and the Group’s commitment to geographic diversification, high-value-added services, talent, and technology.
The combination of 60% organic growth and the acquisition of two companies in the first half of the year has increased the gross margin by 44% compared to the same period last year. This increase reflects the positive performance of the business, driven by a stronger positioning of its offering, greater differentiation from the competition, and a more diversified range of services that customers perceive as having greater value.
Yago Arbeloa, President of MioGroup, stated that “Our performance in the first half of 2022 should be viewed from the perspective of a company undergoing transformation following our initial public offering last summer. We have worked to strengthen the Group’s organizational structure to prepare it to accommodate inorganic growth following the acquisition of new companies, as well as to expand our offerings internationally “.
MioGroup is growing across all its business lines, particularly in strategic digital marketing consulting, where it has diversified its portfolio of high-value-added services, especially in data and branding. To this end, it has acquired two companies and is now embarking on an integration process that will multiply the Group’s added value. Datarmony, a consulting firm with more than 20 employees, specializes in developing data analytics solutions based on artificial intelligence and machine learning. And FIRMA, with 60 employees, provides highly specialized consulting and brand image services. Both are based in Barcelona, and FIRMA also has an office in Miami that complements the Group’s presence in Mexico.
The company has also committed to international expansion through partnerships with independent European firms—inthe United Kingdom, Italy, and Germany, among others—to serve clients seeking strategies in different countries under centralized management. Furthermore, key areas of the organization and its senior leadership team have been strengthened with the addition of five senior executives to reinforce the Group’s structure and prepare it to support organic and inorganic growth, as well as scale its operations internationally. In addition, the workforce has grown accordingly, reaching 279 employees at the end of the half-year. As part of its commitment to attracting and retaining talent, the Group has approved a plan to incentivize its key employees through a stock option plan.
Meanwhile, MioGroup has continued to prioritize technology and the development and evolution of proprietary products as a key differentiator of its services. Specifically, during the first half of this year, it developed a new model for measuring the impact of outdoor advertising as part of its proprietary SPOON technology. This model, combined with the existing ones for TV and radio, enables comprehensive measurement of the impact generated by all offline media investments—including those in brand sponsorships, both directly and through contributions to digital channels—as well as the optimization of media mixes to maximize business return.
In short, the results presented demonstrate the company’s commitment to talent, technology, and the integration of services to build an increasingly competitive, differentiated value proposition.
