MioGroup, a strategic consulting firm specializing in the integration of marketing services and digital transformation, has announced the acquisition of a 21% stake in SuperReal, a technology consulting firm specializing in Web3 and Generative Artificial Intelligence.
A strategic acquisition that strengthens MioGroup’s presence in the emerging technologies market.
The acquisition of SuperReal marks an important milestone in the strategic consulting firm’s inorganic growth strategy. The shared vision of both companies—to use technology and innovation as fundamental pillars for creating a significant impact on brand value and business results—further reinforces the synergy of this partnership. With 21% of SuperReal’s equity already acquired and a new capital increase agreed upon to reach a 35% stake (with future options to acquire 100% of the company), MioGroup is positioning itself as a key strategic partner to drive SuperReal’s growth in the market.
In just one year since its founding, SuperReal has made a significant impact on the industry as a technology consulting firm specializing in Web3 and Generative Artificial Intelligence. Its focus on exploring new, disruptive business models by combining human talent with advanced technologies has attracted renowned brands such as Banco Santander, Iberdrola, Mahou San Miguel, and MediaMarkt, demonstrating its ability to set trends in a constantly evolving digital landscape.
The global artificial intelligence market is experiencing exponential growth, and its future outlook is promising. It is estimated that this sector will reach hundreds of billions of dollars in value, driven by the ever-increasing demand for innovative AI applications across various industries. The strategic acquisition of SuperReal positions MioGroup in a highly relevant and high-potential sector, allowing it to explore new opportunities to develop pioneering services and provide customized solutions to its clients.
Web3 Technology and Generative Artificial Intelligence.
The integration of SuperReal into the MioGroup ecosystem will serve as a catalyst for the development of new services and innovative solutions. The combination of both companies’ resources and expertise will enable the development of immersive metaverse experiences, the creation of services supported by hyper-realistic avatars, and the optimization of telesales services powered by AI. These initiatives, among others, will enhance MioGroup’s ability to meet the changing needs of its customers and overcome the challenges of an ever-evolving market.
Álvaro Cabrera, CEO of MioGroup, expresses his enthusiasm for this new phase: “The acquisition of SuperReal represents a key step toward our vision of becoming leaders in the emerging technologies market and offering innovative solutions to our customers. We are committed to SuperReal’s growth and development, and we are confident that together we can reach new heights of success.”
For his part, Fernando Lázaro, CEO of SuperReal, highlights the value of this partnership: “From the very beginning of our discussions with MioGroup’s management team, it was clear that we shared the same vision and values. This partnership will allow us to make the most of our capabilities and expertise, providing added value to our customers and growing together in a constantly evolving market.”
In summary, the acquisition and integration of SuperReal into MioGroup represents a strategic milestone that will strengthen both companies’ position in the emerging technologies market. With a shared vision and a focus on innovation, MioGroup is positioned to capitalize on the exponential growth of the global artificial intelligence market and provide innovative and disruptive solutions to its clients. This partnership will undoubtedly enable them to break new ground in the industry and achieve new levels of success in an ever-evolving business environment.
